Your website is down. Customers are frustrated. You lose sales. And you have no idea it's happening. Website monitoring prevents this nightmare scenario by alerting you the instant something breaks—before your customers notice.
Why Website Monitoring Is Critical
Every minute of downtime costs money and damages your reputation:
- Lost revenue: E-commerce sites lose an average of $5,600 per minute of downtime
- Customer trust: 39% of customers won't return after encountering errors
- SEO impact: Google penalizes sites with frequent downtime
- Brand damage: Outages hurt your professional reputation
- Opportunity cost: Sales, leads, and sign-ups lost forever
The worst part? Most businesses don't know their site is down until customers complain. By then, the damage is done.
Step 1: Set Up Your First Monitor
HTTP Tiger makes website monitoring simple. Here's how to get started:
- Sign up for free: Visit httptiger.com and create your account (free plan includes up to 10 monitors)
- Click "Add Monitor": You'll see the monitor creation form
- Enter your website URL: Start with your homepage (https://yourwebsite.com)
- Choose check frequency: How often to check (every 1, 5, or 30 minutes)
- Set up alerts: Where to send notifications when problems occur
- Activate monitoring: Your site is now being watched 24/7
That's it. HTTP Tiger now checks your site every few minutes and will alert you immediately if something goes wrong.
Pro Tip
Start by monitoring your most critical pages: homepage, checkout/payment pages, login/registration, and API endpoints. Once those are covered, add monitoring for other important pages.
Step 2: Configure Alert Notifications
Monitoring is useless if you don't get notified when problems happen. HTTP Tiger offers multiple alert channels:
Email Notifications
The most common alert method:
- Instant email when site goes down
- Follow-up email when site recovers
- Send to multiple email addresses (notify your team)
- Include error details and response times
- Works everywhere, no apps required
SMS/Text Alerts
For critical sites that need immediate attention:
- Text messages to your phone
- Wake you up at night if necessary
- Works even without internet access
- Good for high-revenue or mission-critical sites
Slack Integration
Perfect for teams using Slack:
- Send alerts to specific Slack channels
- Entire team sees incidents in real-time
- Easy to coordinate response efforts
- Keep incident history visible
Webhook Integration
For advanced users and custom workflows:
- Send alerts to any URL endpoint
- Integrate with incident management tools
- Trigger automated recovery scripts
- Build custom alert dashboards
Alert Best Practices
- Multiple channels: Use email + SMS for critical sites
- Multiple recipients: Alert the whole team, not just one person
- Test alerts: Make sure notifications actually reach you
- Escalation: Send SMS if email alerts aren't acknowledged in X minutes
Step 3: Understanding Response Codes
HTTP Tiger monitors response codes to determine if your site is healthy. Here's what they mean:
200 Series: Success
- 200 OK: Everything is working perfectly
- 201 Created: Resource created successfully (APIs)
- 204 No Content: Success but no content to return
300 Series: Redirects
- 301 Moved Permanently: URL permanently moved (usually okay)
- 302 Found: Temporary redirect (usually okay)
- Too many redirects: Can indicate a misconfiguration
400 Series: Client Errors
- 400 Bad Request: Malformed request (shouldn't happen for basic monitoring)
- 401 Unauthorized: Authentication required
- 403 Forbidden: Access denied (possible security issue)
- 404 Not Found: Page doesn't exist (broken link or moved content)
- 429 Too Many Requests: Rate limited (monitoring frequency too high)
500 Series: Server Errors
- 500 Internal Server Error: Something broke on the server
- 502 Bad Gateway: Server got invalid response from upstream
- 503 Service Unavailable: Server temporarily down (maintenance or overload)
- 504 Gateway Timeout: Server didn't respond in time
HTTP Tiger alerts you immediately when it detects 4xx or 5xx errors, or when your site doesn't respond at all.
Response Time Matters Too
A site that's technically "up" but loading in 30 seconds is effectively down. HTTP Tiger monitors response times and alerts you when your site slows down significantly, catching performance issues before they drive customers away.
Step 4: Create a Status Page
Status pages keep customers informed during incidents and build trust:
Why Status Pages Matter
- Transparency: Customers appreciate honesty about issues
- Reduce support load: One status page beats hundreds of "is it down?" emails
- Professional image: Shows you're on top of problems
- Historical data: Demonstrate your reliability over time
Setting Up Your Status Page
- In HTTP Tiger, navigate to "Status Pages" → "Create New"
- Choose which monitors to display (select your most important services)
- Customize appearance with your logo and brand colors
- Add a custom domain (status.yourcompany.com)
- Enable subscriber notifications (customers can opt-in for updates)
- Share your status page URL publicly
What to Show on Status Pages
- Current status: Is everything operational right now?
- Individual components: Website, API, payment processing, etc.
- Response times: Show current performance
- Uptime percentage: 99.9% uptime over last 90 days
- Incident history: Past issues and resolutions
- Planned maintenance: Schedule upcoming downtime
Advanced Monitoring Features
Keyword Monitoring
Check if specific text appears on your page:
- Verify "Add to Cart" button is present on product pages
- Ensure pricing information displays correctly
- Check for error messages that shouldn't be there
- Confirm dynamic content is loading
SSL Certificate Monitoring
Get notified before certificates expire:
- Alerts 30, 14, and 7 days before expiration
- Avoid embarrassing "Your connection is not secure" errors
- Prevent last-minute renewal scrambles
- Monitor certificate validity and configuration
Multi-Location Monitoring
Check your site from multiple geographic locations:
- Detect regional outages
- Verify CDN is working globally
- Measure performance across continents
- Avoid false alarms from single-location checks
API Monitoring
Monitor API endpoints separately from your website:
- Check API response times
- Verify JSON/XML responses are valid
- Test authentication endpoints
- Monitor rate limit status
Never Miss Downtime Again
HTTP Tiger monitors your website 24/7 from multiple locations and alerts you instantly when problems occur. Get email, SMS, and Slack notifications, create public status pages, and track uptime history. Free plan includes 10 monitors checked every 5 minutes.
Start Monitoring FreeResponding to Incidents
When You Get an Alert
Here's your incident response checklist:
- Verify the issue: Visit your site yourself to confirm it's down
- Check status page: See if incident is already logged
- Update status page: Post incident update ("Investigating issue with website")
- Diagnose the problem: Check server logs, hosting dashboard, error messages
- Fix or escalate: Resolve if you can, or contact hosting/dev team
- Monitor recovery: Watch HTTP Tiger to confirm site is back up
- Post-mortem: Document what happened and how to prevent it
- Final update: Mark incident as resolved on status page
False Positives
Sometimes alerts aren't real problems:
- Temporary network issues: Brief connectivity problems between monitor and your server
- Maintenance windows: Pause monitoring during planned maintenance
- Rate limiting: Your site might block monitoring requests if frequency is too high
- Geo-restrictions: Some sites block traffic from certain countries
HTTP Tiger uses "confirmation checks"—it tries multiple times from different locations before alerting you, reducing false alarms.
Monitoring Best Practices
What to Monitor
- Homepage: Your digital front door
- Key landing pages: High-traffic entry points
- Checkout/payment: Where money changes hands
- Login/registration: User account access
- API endpoints: If you have integrations or mobile apps
- Contact forms: Lead generation tools
Check Frequency
- Critical pages: Every 1-2 minutes (e-commerce, payment processing)
- Important pages: Every 5 minutes (homepage, main features)
- Regular pages: Every 30 minutes (blog, documentation)
Maintenance Windows
Pause monitoring during planned maintenance:
- Schedule maintenance windows in HTTP Tiger
- Monitoring pauses automatically during the window
- Post maintenance notice on status page
- Resume monitoring when maintenance completes
Reading Your Uptime Dashboard
Key Metrics
- Uptime percentage: 99.9% means ~8 hours downtime per year
- Average response time: How fast your site loads
- Incident count: Number of outages in time period
- MTTD (Mean Time To Detect): How quickly you discover issues
- MTTR (Mean Time To Recover): How quickly you fix issues
Uptime Standards
- 99.9% ("three nines"): Good for most small businesses
- 99.95%: Better, suitable for serious e-commerce
- 99.99% ("four nines"): Excellent, enterprise-grade
- 99.999% ("five nines"): Mission-critical, requires significant investment
Common Mistakes to Avoid
- Only monitoring homepage: Critical pages can break while homepage works
- Not testing alerts: Discover notification problems before real incidents
- Ignoring slow response times: Slow sites hurt as much as down sites
- No status page: Customers deserve transparency
- Monitoring too infrequently: 5-minute checks catch issues faster than 1-hour checks
- Single alert recipient: What if that person is on vacation?
Integrating Monitoring Into Your Workflow
Connect to Incident Management
Integrate HTTP Tiger with tools like PagerDuty, Opsgenie, or Jira to automatically create tickets when incidents occur.
Automated Recovery
Use webhooks to trigger automated recovery scripts—restart servers, clear caches, or switch to backup systems.
Performance Tracking
Export historical data to track trends over time. Identify patterns in outages or slowdowns to address root causes.
Conclusion
Website monitoring isn't optional—it's essential for any business with an online presence. HTTP Tiger makes it easy to watch your site 24/7, get instant alerts when problems occur, and keep customers informed with status pages.
Start with your free plan monitoring your most critical pages. As you see the value, expand to monitor more endpoints and add advanced features like multi-location checks and keyword monitoring. Your customers—and your bottom line—will thank you.